{ "article_id": 745, "public_id": "0c805da6-fba5-4b10-99fd-b38017accc83", "internal_identifier": null, "source_identifier": "39:110", "status": "published", "type": "research_article", "title": "Deneyimsel Pazarlama Işığında Müze Tasarımı: Legion Of Honor ve Mısır Müzesi Örnek İncelemeleri", "title_secondary": null, "abstract": "Müzeler kültürel veya tarihi değeri bulunan eserlerin yanı sıra bilim ve sanat eserlerinin de toparlanıp, korunduğu ve\r\nsergilendiği yapılardır. Müzelerin varoluş amaçları arasında topluma zevk, bilgi, bilinç aşılamak, farkındalık yaratmak,\r\nduyarlılık sağlamak sayılabilir ancak toplumun bilgi seviyesini yükseltmek ve bu bağlamda “eğitme” amacı gütmek müzelerin\r\nen kutsal varoluş sebeplerinden birisi olarak karşımıza çıkmaktadır. Toplumlardaki bilimsel ve kültürel devamı ve farkındalığı\r\nsağlayabilmek için müzeler sergiledikleri eserleri, bir bütün olarak çeşitli araçlar kullanımı ile sergilemektedirler. Bu anlamda\r\neserlerin sergilendiği alanlar en az eserlerin kendisi kadar önem taşımaktadır. Müzelerin eğitim amacı kapsamında bilginin\r\nkişilere temalı olarak iletilmesi bilginin daha doğru anlaşılmasında özümsenmesinde ve daha fazla süre akılda kalmasında çok\r\nönemli bir yer tutmaktadır. Bilginin tutarlı ve akıcı olmasının yanı sıra bu bilgiyi veren sanat, kültür veya bilimsel içerikli\r\neserlerin/nesnelerin belirli bir mantık içerisinde yerleştirilerek sergilenmesi gerekmektedir. Bahse konu, bu mantık içerisinde\r\nsergilenen eserlerin bulundukları döneme veya anlattıkları eyleme ait bilgilerin ise mutlaka akıcı ve tarihsel veya eylemsel\r\nbazda birbirini takip eder şekilde verilmesi öncelik taşımaktadır. Ancak eserler bu doğrultuda sergilendiğinde bile kalıcı bir\r\netki uyandırması sınırlı kalabilmekte ve gezilen müzeler ve görülen eserler bir süre sonra unutulabilmektedir. Bu noktada\r\ndeneyimsel pazarlamadan faydalanmak müzeler için bir fırsat haline gelmektedir. Müzelerin sergi alanlarını anlattıkları konu,\r\nvermek istedikleri mesajlar ile ilgili deneyimsel alanlarla tasarlamak ve buraları sergi alanları dahilinde yapılandırmak son\r\nderece önem kazanmaktadır. Bu şekilde yapılandırılmış müzeler deneyimsel müzelere dönüşerek ziyaretçilere akılda kalan\r\ndeneyimler yaşatabilmektedir. Üstelik bu interdisipliner yaklaşımın yerleşmesi ile bilim ve sanat dalında ilerlemeler\r\nkaydedilmektedir. Bu çerçeve dahilinde San Francisco’da bulunan Legion of Honor Müzesi, San Francisco. Geçmişin\r\nGeleceği: Mumyalar ve Tıp Sergisi ve Kahire’de bulunan Mısır Müzesi, Mumya Odası Sergi Alanı karşılaştırılarak\r\nincelenmiştir.  ", "language": "tr", "english_title": "Museum Design in the Light of Experiential Marketing: Case Studies of the Legion of Honor and the Egyptian Museum", "english_abstract": "Museums are structures where artifacts of cultural or historical value, as well as scientific and artistic works, are collected, preserved, and exhibited. Among the purposes of museums are to instill pleasure, knowledge, and awareness in society, to create awareness, and to provide sensitivity; however, raising the level of knowledge in society and, in this context, aiming to \"educate\" is one of the most sacred reasons for the existence of museums. To ensure the continuity and awareness of scientific and cultural development in societies, museums exhibit their works as a whole using various tools. In this sense, the areas where the works are exhibited are at least as important as the works themselves. Within the educational purpose of museums, conveying information to individuals in a thematic way plays a very important role in the more accurate understanding, assimilation, and retention of information for a longer period. In addition to the coherence and fluency of the information, the works/objects that provide this information—whether artistic, cultural, or scientific—must be exhibited in a logical manner. The point is that, within this logic, information about the period in which the exhibited works are located or the action they depict must be given in a fluent and historically or action-oriented manner, following each other sequentially. However, even when the works are exhibited in this way, the lasting impact may be limited, and the museums visited and the works seen may be forgotten after a while. At this point, taking advantage of experiential marketing becomes an opportunity for museums. Designing the exhibition areas of museums with experiential spaces related to the subject they are describing and the messages they want to convey, and structuring these areas within the exhibition spaces, becomes extremely important. Museums structured in this way transform into experiential museums, providing visitors with memorable experiences. Moreover, with the establishment of this interdisciplinary approach, progress is made in the fields of science and art. Within this framework, the Legion of Honor Museum in San Francisco, San Francisco, The Future of the Past: Mummies and Medicine Exhibition, and the Egyptian Museum in Cairo, Mummy Room Exhibition Area, have been examined by comparison.", "doi": null, "doi_url": null, "resource_url": "https://www.set-science.com/a/0c805da6-fba5-4b10-99fd-b38017accc83", "pdf_url": "https://www.set-science.com/a/0c805da6-fba5-4b10-99fd-b38017accc83/pdf", "og_image": "https://www.set-science.com/assets/img/og-card-v2.png", "authors": [ { "public_id": "c6813e02-b889-4370-9e08-d50c7ffeafad", "given": "Ayşegül", "family": "Durukan", "full": "Ayşegül Durukan", "literal": null, "orcid": null, "orcid_url": null, "email": "aysegul.durukan@gmail.com", "corresponding": true, "sequence": "first", "affiliations": [ { "name": "Düzce University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "e178a935-f3ee-428e-8ba5-887db529d564", "given": "Belma", "family": "Altın", "full": "Belma Altın", "literal": null, "orcid": null, "orcid_url": null, "email": "belma.altin@anadolulandini.com", "corresponding": false, "sequence": "additional", "affiliations": [ { "name": "Yıldız Technical University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] } ], "keywords": [], "translations": [ { "language": "en", "title": "Museum Design in the Light of Experiential Marketing: Case Studies of the Legion of Honor and the Egyptian Museum", "abstract": "Museums are structures where artifacts of cultural or historical value, as well as scientific and artistic works, are collected, preserved, and exhibited. Among the purposes of museums are to instill pleasure, knowledge, and awareness in society, to create awareness, and to provide sensitivity; however, raising the level of knowledge in society and, in this context, aiming to \"educate\" is one of the most sacred reasons for the existence of museums. To ensure the continuity and awareness of scientific and cultural development in societies, museums exhibit their works as a whole using various tools. In this sense, the areas where the works are exhibited are at least as important as the works themselves. Within the educational purpose of museums, conveying information to individuals in a thematic way plays a very important role in the more accurate understanding, assimilation, and retention of information for a longer period. In addition to the coherence and fluency of the information, the works/objects that provide this information—whether artistic, cultural, or scientific—must be exhibited in a logical manner. The point is that, within this logic, information about the period in which the exhibited works are located or the action they depict must be given in a fluent and historically or action-oriented manner, following each other sequentially. However, even when the works are exhibited in this way, the lasting impact may be limited, and the museums visited and the works seen may be forgotten after a while. At this point, taking advantage of experiential marketing becomes an opportunity for museums. Designing the exhibition areas of museums with experiential spaces related to the subject they are describing and the messages they want to convey, and structuring these areas within the exhibition spaces, becomes extremely important. Museums structured in this way transform into experiential museums, providing visitors with memorable experiences. Moreover, with the establishment of this interdisciplinary approach, progress is made in the fields of science and art. Within this framework, the Legion of Honor Museum in San Francisco, San Francisco, The Future of the Past: Mummies and Medicine Exhibition, and the Egyptian Museum in Cairo, Mummy Room Exhibition Area, have been examined by comparison.", "keywords": [ "Müze, Deneyim, Deneyimsel Pazarlama, Sergi, Deneyimsel Müze" ] } ], "subjects": [], "subject_names": [], "published_date": "2018-12-31", "published_year": "2018", "received_date": null, "accepted_date": null, "volume": "3", "issue": null, "page_first": "572", "page_last": "581", "article_number": null, "conference": { "short_name": "ISAS2018-Winter", "full_title": "2nd International Symposium on Innovative Approaches in Scientific Studies", "name": "2nd International Symposium on Innovative Approaches in Scientific Studies", "acronym": "ISAS2018-Winter", "location": "Samsun, Türkiye", "start_date": "2018-11-30", "end_date": null, "public_id": "b8a703cc-09f7-4d5b-ae60-eb31a1050720" }, "proceedings": { "title": "2nd International Symposium on Innovative Approaches in Scientific Studies", "series_title": "Setsci conference indexing system", "publisher": "SET Technology", "isbn": null, "eisbn": null, "issn": "2618-6446", "eissn": null, "doi": null, "doi_prefix": null, "slug": "setsci-volume-3-2018-legacy-39", "public_id": "641f522e-9cf0-4c89-be17-c6037f3d1bca", "url": "https://www.set-science.com/p/setsci-volume-3-2018-legacy-39" }, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "code": "CC-BY-4.0", "open_access": true }, "copyright": { "holder": "SET Technology", "year": "2018" }, "funding_statement": null, "funders": [], "references": [ { "order": 1, "raw": "https://www.etimolojiturkce.com/kelime/m%C3%BCze, Ekim, 2018.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 2, "raw": "http://icomturkey.org/tr/icoma-göre-müzenin-tanımı, Eylül, 2018.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 3, "raw": "D. 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