{ "article_id": 765, "public_id": "3b47dd0d-f316-494e-8a4c-246f2a7fe9ac", "internal_identifier": null, "source_identifier": "39:130", "status": "published", "type": "research_article", "title": "Türk Lojistik İşletmelerinin Stratejik Öncelikleri: Vizyon, Misyon ve Değerler Üzerine İçerik Analizi", "title_secondary": null, "abstract": "Misyon ifadeleri, bir şirketin stratejik önceliklerini ve bir başka deyişle var oluş nedenlerini açıklamaktadır. İyi\r\ntasarlanmış yüksek kaliteli bir misyon ifadesi, işletme stratejisini belirlemek, uygulamak ve değerlendirmek için önem arz\r\netmektedir. Bu çalışmanın amacı lojistik şirketlerinin stratejik önceliklerini belirleyebilmek amacıyla vizyon, misyon ve değer\r\nifadeleri üzerine içerik analizi yöntemiyle ön çalışma niteliğinde keşifsel bir araştırma gerçekleştirmektir. Çalışma kapsamında\r\nTürkiye’nin en büyük şirketlerini içeren Fortune 500 Türkiye listesinde yer alan 7 lojistik işletmesinin resmi web sitelerinde yer\r\nalan vizyon, misyon ve değer ifadeleri analiz edilerek en çok vurgulanan kavramlar ortaya çıkarılmaya çalışılmıştır. Ayrıca\r\nPearce ve David tarafından önerilen ana misyon ifadesi unsurları (müşteriler, ürünler/hizmetler, yer/ piyasa, teknoloji, süreklilik,\r\nfelsefe, yetkinlik, kamu kaygısı ve çalışanlar) dikkate alınarak içerik analizleri gerçekleştirilmiştir. Araştırmanın bulgularında\r\nörneklemdeki şirketlerin vizyon ifadelerinde “çok ulusluluk”, “marka olma”, “tercih edilen olma”, “öncü olma” gibi gelecek\r\narzularını vurguladıkları görülmüştür. Misyon ve değer ifadelerinde ise en çok vurgunun “müşterilere”, “çalışanlara”, “çevresel\r\nduyarlılığa” ve “sosyal sorumluluğa” yapıldığı belirlenmiştir.  ", "language": "tr", "english_title": "Strategic Priorities of Turkish Logistics Companies: Content Analysis of Vision, Mission, and Values", "english_abstract": "Mission statements explain a company's strategic priorities and, in other words, its reasons for existence. A well-designed, high-quality mission statement is crucial for defining, implementing, and evaluating business strategy. The aim of this study is to conduct a preliminary exploratory research using content analysis on vision, mission, and value statements to determine the strategic priorities of logistics companies. Within the scope of the study, the vision, mission, and value statements of 7 logistics companies included in the Fortune 500 Turkey list (which includes Turkey's largest companies) were analyzed on their official websites to identify the most emphasized concepts. Furthermore, content analyses were conducted considering the core mission statement elements proposed by Pearce and David (customers, products/services, location/market, technology, continuity, philosophy, competence, public concern, and employees). The research findings show that the companies in the sample emphasized future aspirations such as \"multinationalism\", \"becoming a brand\", \"being preferred\", and \"being a pioneer\" in their vision statements. In their mission and value statements, it was determined that the most emphasis was placed on \"customers\", \"employees\", \"environmental awareness\" and \"social responsibility\".", "doi": null, "doi_url": null, "resource_url": "https://www.set-science.com/a/3b47dd0d-f316-494e-8a4c-246f2a7fe9ac", "pdf_url": "https://www.set-science.com/a/3b47dd0d-f316-494e-8a4c-246f2a7fe9ac/pdf", "og_image": "https://www.set-science.com/assets/img/og-card-v2.png", "authors": [ { "public_id": "90cece54-5d6c-4ada-b390-366265bb183f", "given": "Esra", "family": "Baran", "full": "Esra Baran", "literal": null, "orcid": null, "orcid_url": null, "email": "esra.baran@deu.edu.tr", "corresponding": true, "sequence": "first", "affiliations": [ { "name": "Dokuz Eylül University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "123ebe21-d0c5-4e2f-8bc9-44e7d3c6cf82", "given": "İlke Sezin", "family": "Ayaz", "full": "İlke Sezin Ayaz", "literal": null, "orcid": null, "orcid_url": null, "email": "esra.baran@deu.edu.tr", "corresponding": false, "sequence": "additional", "affiliations": [ { "name": "Dokuz Eylül University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "37f74309-25c6-4ad4-ad10-32c6d9d999b9", "given": "Abdullah", "family": "Açık", "full": "Abdullah Açık", "literal": null, "orcid": null, "orcid_url": null, "email": "esra.baran@deu.edu.tr", "corresponding": false, "sequence": "additional", "affiliations": [ { "name": "Dokuz Eylül University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] } ], "keywords": [], "translations": [ { "language": "en", "title": "Strategic Priorities of Turkish Logistics Companies: Content Analysis of Vision, Mission, and Values", "abstract": "Mission statements explain a company's strategic priorities and, in other words, its reasons for existence. A well-designed, high-quality mission statement is crucial for defining, implementing, and evaluating business strategy. The aim of this study is to conduct a preliminary exploratory research using content analysis on vision, mission, and value statements to determine the strategic priorities of logistics companies. Within the scope of the study, the vision, mission, and value statements of 7 logistics companies included in the Fortune 500 Turkey list (which includes Turkey's largest companies) were analyzed on their official websites to identify the most emphasized concepts. Furthermore, content analyses were conducted considering the core mission statement elements proposed by Pearce and David (customers, products/services, location/market, technology, continuity, philosophy, competence, public concern, and employees). The research findings show that the companies in the sample emphasized future aspirations such as \"multinationalism\", \"becoming a brand\", \"being preferred\", and \"being a pioneer\" in their vision statements. In their mission and value statements, it was determined that the most emphasis was placed on \"customers\", \"employees\", \"environmental awareness\" and \"social responsibility\".", "keywords": [ "Stratejik Yönetim, Misyon, Vizyon, Değer, Lojistik" ] } ], "subjects": [], "subject_names": [], "published_date": "2018-12-31", "published_year": "2018", "received_date": null, "accepted_date": null, "volume": "3", "issue": null, "page_first": "690", "page_last": "694", "article_number": null, "conference": { "short_name": "ISAS2018-Winter", "full_title": "2nd International Symposium on Innovative Approaches in Scientific Studies", "name": "2nd International Symposium on Innovative Approaches in Scientific Studies", "acronym": "ISAS2018-Winter", "location": "Samsun, Türkiye", "start_date": "2018-11-30", "end_date": null, "public_id": "b8a703cc-09f7-4d5b-ae60-eb31a1050720" }, "proceedings": { "title": "2nd International Symposium on Innovative Approaches in Scientific Studies", "series_title": "Setsci conference indexing system", "publisher": "SET Technology", "isbn": null, "eisbn": null, "issn": "2618-6446", "eissn": null, "doi": null, "doi_prefix": null, "slug": "setsci-volume-3-2018-legacy-39", "public_id": "641f522e-9cf0-4c89-be17-c6037f3d1bca", "url": "https://www.set-science.com/p/setsci-volume-3-2018-legacy-39" }, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "code": "CC-BY-4.0", "open_access": true }, "copyright": { "holder": "SET Technology", "year": "2018" }, "funding_statement": null, "funders": [], "references": [ { "order": 1, "raw": "İ. 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