{
    "article_id": 1351,
    "public_id": "4fc3c42d-345f-4459-8e1f-1b038c22a7e1",
    "internal_identifier": null,
    "source_identifier": "86:28",
    "status": "published",
    "type": "research_article",
    "title": "Girişimsel Pazarlamanın Uluslararasılaşma Stratejisi Üzerindeki Etkisi: Sivas İli İhracat Yapan İşletmeler Uygulaması",
    "title_secondary": null,
    "abstract": " İş yaşamında gerçekleşen gelişmeler sayesinde işletmeler müşteri odaklı, rekabet odaklı ve çevresel faktörleri ön plana çıkaran anlayış ile faaliyetlerini gerçekleştirmektedirler. Girişimsel pazarlamayı bu boyutların yanı sıra değişen çevresel koşullara hızlı cevap verme, uygun stratejiler geliştirebilme ve girişimci faaliyetleri gerçekleştirme olarak tanımlamak mümkündür. Uluslararasılaşma stratejisi ise işletmelerin faaliyetlerinin bir bölümünü bulundukları ülke sınırları dışında yapması olarak nitelendirilebilir. Bu çalışmanın amacı, hedef pazarlarla doğrudan ilişki kurmak ve o alanda uzmanlaşmak kriterleri taşıyan girişimsel pazarlamanın, uluslararası ticaret yapan ihracat işletmelerinin uyguladıkları uluslararasılaşma stratejisi üzerindeki etkisini belirlemektir. Bu amaçla nicel araştırma yöntemlerinden regresyon ve korelasyon analizleri yapılacaktır. Çalışmanın araştırma evrenini Sivas ilinde ihracat yapan işletmeler oluşturmaktadır. İşletmelerin girişimsel pazarlama anlayışlarını belirlemek için Kılıçer (2016)’ in uyarladığı 32 ifadeden oluşan ölçekten yararlanılırken, uluslararasılaşma stratejisi için ise Wan (2004) tarafından geliştirilen rekabet stratejileri ölçeğinden yararlanılmıştır. Ayrıca Sivas’ ta ihracat yapan işletmelerin kuruluş yılı, katılımcıların eğitim, yaş, cinsiyet, faaliyet gösterdikleri sektörler konusunda bilgi alınacaktır.",
    "language": "tr",
    "english_title": "The Impact of Entrepreneurial Marketing on Internationalization Strategy: An Application in Exporting Businesses in Sivas Province",
    "english_abstract": "Thanks to developments in business life, businesses conduct their activities with an understanding that prioritizes customer focus, competition, and environmental factors. Entrepreneurial marketing can be defined as the ability to respond quickly to changing environmental conditions, develop appropriate strategies, and carry out entrepreneurial activities, in addition to these dimensions. Internationalization strategy, on the other hand, can be described as businesses conducting a portion of their activities outside the borders of their country. The aim of this study is to determine the impact of entrepreneurial marketing, which involves establishing direct relationships with target markets and specializing in that area, on the internationalization strategy applied by exporting businesses engaged in international trade. For this purpose, regression and correlation analyses, which are quantitative research methods, will be conducted. The research population of the study consists of exporting businesses in Sivas province. To determine the entrepreneurial marketing understanding of the businesses, a scale consisting of 32 statements adapted by Kılıçer (2016) was used, while for internationalization strategy, the competition strategies scale developed by Wan (2004) was used. In addition, information will be gathered about the establishment year of exporting businesses in Sivas, as well as the participants' education, age, gender, and the sectors in which they operate.",
    "doi": "10.36287/setsci.4.8.028",
    "doi_url": "https://doi.org/10.36287/setsci.4.8.028",
    "resource_url": "https://www.set-science.com/a/4fc3c42d-345f-4459-8e1f-1b038c22a7e1",
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    "authors": [
        {
            "public_id": "0e97d017-0b5a-40b9-9448-14ba70a8489a",
            "given": "Mualla",
            "family": "Akçadağ",
            "full": "Mualla Akçadağ",
            "literal": null,
            "orcid": null,
            "orcid_url": null,
            "email": "makcadag@cumhuriyet.edu.tr",
            "corresponding": false,
            "sequence": "first",
            "affiliations": [
                {
                    "name": "Sivas Cumhuriyet University",
                    "department": null,
                    "country": null,
                    "country_code": null,
                    "ror": null,
                    "ror_url": null
                }
            ]
        },
        {
            "public_id": "566fd827-c88a-4891-9f15-c7bda5715fa0",
            "given": "Ömer",
            "family": "Ellibeş",
            "full": "Ömer Ellibeş",
            "literal": null,
            "orcid": null,
            "orcid_url": null,
            "email": "omerellbes1903@gmail.com",
            "corresponding": true,
            "sequence": "additional",
            "affiliations": [
                {
                    "name": "Sivas Cumhuriyet University",
                    "department": null,
                    "country": null,
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            ]
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    ],
    "keywords": [],
    "translations": [
        {
            "language": "en",
            "title": "The Impact of Entrepreneurial Marketing on Internationalization Strategy: An Application in Exporting Businesses in Sivas Province",
            "abstract": "Thanks to developments in business life, businesses conduct their activities with an understanding that prioritizes customer focus, competition, and environmental factors. Entrepreneurial marketing can be defined as the ability to respond quickly to changing environmental conditions, develop appropriate strategies, and carry out entrepreneurial activities, in addition to these dimensions. Internationalization strategy, on the other hand, can be described as businesses conducting a portion of their activities outside the borders of their country. The aim of this study is to determine the impact of entrepreneurial marketing, which involves establishing direct relationships with target markets and specializing in that area, on the internationalization strategy applied by exporting businesses engaged in international trade. For this purpose, regression and correlation analyses, which are quantitative research methods, will be conducted. The research population of the study consists of exporting businesses in Sivas province. To determine the entrepreneurial marketing understanding of the businesses, a scale consisting of 32 statements adapted by Kılıçer (2016) was used, while for internationalization strategy, the competition strategies scale developed by Wan (2004) was used. In addition, information will be gathered about the establishment year of exporting businesses in Sivas, as well as the participants' education, age, gender, and the sectors in which they operate.",
            "keywords": [
                "Girişimsel Pazarlama, Rekabet Stratejileri, Uluslararasılaşma Stratejisi."
            ]
        }
    ],
    "subjects": [],
    "subject_names": [],
    "published_date": "2019-12-23",
    "published_year": "2019",
    "received_date": null,
    "accepted_date": null,
    "volume": "11",
    "issue": null,
    "page_first": "171",
    "page_last": "174",
    "article_number": null,
    "conference": {
        "short_name": "ISAS WINTER-2019 (SHS)",
        "full_title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "name": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "acronym": "ISAS WINTER-2019 (SHS)",
        "location": "Samsun, Türkiye",
        "start_date": "2019-11-22",
        "end_date": null,
        "public_id": "73307755-0f4d-4992-a1c3-d225b24f9d10"
    },
    "proceedings": {
        "title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "series_title": "SETSCI Conference Proceedings",
        "publisher": "SET Technology",
        "isbn": "978-605-69925-0-6",
        "eisbn": null,
        "issn": null,
        "eissn": "2687-5527",
        "doi": null,
        "doi_prefix": "10.36287",
        "slug": "setsci-volume-11-2019-legacy-86",
        "public_id": "c7eface9-586c-439b-b400-37065e23904e",
        "url": "https://www.set-science.com/p/setsci-volume-11-2019-legacy-86"
    },
    "license": {
        "name": "CC BY 4.0",
        "url": "https://creativecommons.org/licenses/by/4.0/",
        "code": "CC-BY-4.0",
        "open_access": true
    },
    "copyright": {
        "holder": "SET Technology",
        "year": "2019"
    },
    "funding_statement": null,
    "funders": [],
    "references": [
        {
            "order": 1,
            "raw": "1.T. Kılıçer, “KOBİ’ler İçin Girişimci Pazarlamanın Anahtarı: Pazarlama İlişki Ağları” Girişimcilik ve Kalkınma Dergisi, Cilt.8, No.2, (141-146), 2016.\r\n2. Z. Wan, “Competitive Strategy, Competitive Forces and Business Level Performance in The U.S”. Upholstered, Wood Household Furniture Industry, Missisippi State University, Unpublished PhD. Dissertation, U.S.A. 2004.\r\n3. F.S. Slater, ve J.C. Narver, “Product-market strategy and performance: an analysis of the Miles and Snow strategy types”. European Journal of Marketing, 27 (10): 33-51,1993.\r\n4.N. Makbur, ve I.Q. Lubis,”The Effect of Entrepreneurial Marketing on Competitive Advantage: Small Culinary Souvenir Industry in Jalan Mojopahit Medan, Indonesia, Advances in Economics”, Business and Management Research (AEBMR), volume 46, 2018.\r\n5. M.E. Porter, “Competitive Strategy”. Measuring Business Excellence: Vol 1, Issue 2, 12-17, 1997.\r\n6.M. Birden, “Uluslararasi Pazarlara Giriş Stratejileri: Enerji Sektöründe Bir Araştirma”. İstanbul Ticaret Üniversitesi, Dış Ticaret Enstitüsü, Uluslararası Ticaret Anabilim Dalı Yayımlanmış Yüksek Lisans Tezi, İstanbul. 2017\r\n7.D. Stokes, “Putting Entrepreneurship into Marketing”, Journal of Research in Marketing&Entrepreneurship: Vol.2, No.1, Spring, (1-16), 2000.\r\n8.S. Sundqvist, K. Puumalainen, R.T. Salminen, ve J.W. Cadogan, “The interaction between market orientation, industry environment and business success: evidence from an exporting context. Australasian Marketing Journal (AMJ), 8(1), 55-69, 2000\r\n9.Racela, O. C., Chaikittisilpa, C., & Thoumrungroje, A. (2007). Market orientation, international business relationships and perceived export performance”. International Marketing Review, 24(2), 144-163.\r\n10.J.W. Cadogan, O. Kuivalainen, ve S. Sundqvist, “Export market-oriented behavior and export performance: quadratic and moderating effects under differing degrees of market dynamism and internationalization”. Journal of international Marketing, 17(4), 71-89, 2009.\r\n11.S. Kalyoncuoğlu, ve M.M. Üner, “İşletmelerin Küresel Doğmasına Etki Eden Kurucu/Üst Düzey Yönetici Özellikleri Üzerine Karşılaştırmalı Bir Araştırma”, Gazi Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 12(3): 1-42, 2010.\r\n12. H, Erkutlu, ve S. Eryiğit, “Uluslararasılaşma Süreci”. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,  sayı 3, s. 149-164, 2001.\r\n13. S. Qureshi, ve J. Kratzer, “An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms: an empirical study of small technology-based firms in Germany”. Journal of Small Business & Entrepreneurship, 24(1), 49–66, 2011.\r\n14.A.M. Kolabi, H.K. Hosseini, R. Mehrabi, ve A. Salamzadeh, “Developing entrepreneurial marketing mix: Case study of entrepreneurial food enterprises in Iran. Journal of Knowledge Management”, Economics and Information Technology, 5, 2011.\r\n15.A. Sürer, ve H.M. Mutlu, “Pazar, E-Pazarlama, Girişimcilik ve Teknoloji Yönelimlerinin İhracat Performansı Üzerine Etkileri”. Journal Of Internet Applications & Management/İnternet Uygulamaları ve Yönetimi Dergisi, 3(2), 2012.\r\n16.U. Sekaran, Research Methods For Business., Canada: John Wiley &Sons, Inc. 1992.",
            "doi": null,
            "title": null,
            "authors": null,
            "source": null,
            "year": null,
            "volume": null,
            "pages": null
        }
    ],
    "statements": {
        "acknowledgements": null,
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    },
    "credit": [],
    "history": {
        "published": "2019-12-23"
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}