Yeni Ürün Geliştirme Sürecinde X-Y-Z Kuşaklarının Satın Alma Davranışları Üzerine Bir Araştırma

Öztürk, Derya; Onurlubaş, Ebru

doi:10.36287/setsci.4.8.025

Research Article Peer ReviewedAt least two reviewers Open Access

Yeni Ürün Geliştirme Sürecinde X-Y-Z Kuşaklarının Satın Alma Davranışları Üzerine Bir Araştırma

Derya Öztürk¹^✉ · Ebru Onurlubaş²

¹Ordu University

²Trakya University

✉ Corresponding author: Derya Öztürk · deroz5560@hotmail.com

Proceedings 4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences Volume 11 Pages 159–166 Year 2019

https://doi.org/10.36287/setsci.4.8.025

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