{
    "article_id": 1362,
    "public_id": "79d3b778-8c5f-447c-aa11-9defdcf936fb",
    "internal_identifier": null,
    "source_identifier": "86:43",
    "status": "published",
    "type": "research_article",
    "title": "Turizmde Deneyim İnovasyonu: Doğu Ekspresi Örneği",
    "title_secondary": null,
    "abstract": "Dijitalleşen dünyada teknolojinin insanlığa sunduğu sınırsız iletişim olanakları beraberinde büyük değişimleri de getirmektedir. Dünyaya ilişkin her türlü bilgi ve gelişme kısa sürede paylaşılmakta ve ilgi görmektedir. Bunun yanında seyahat maliyetlerindeki düşüşler ve çeşitliliğindeki artış, farklı coğrafyaların tarihi, kültürel ve doğal güzelliklerini çok rahat biçimde öğrenilebilir, ulaşılabilir ve görülebilir hale getirmiştir. Bu durum özellikle turizm alanında müthiş gelişmelere yol açmaktadır. Geleneksel turizm aktivitelerinin yanı sıra alternatif turizm uygulanmalarının geliştirilmesi, turistlere farklı deneyimlerin yaşatılması olumlu sonuçlar vermektedir. Bu kapsamda deneyim inovasyonu önem kazanmaktadır. Deneyim inovasyonu, müşterilerin “mevcut” ürün ve hizmetleri kullanma “deneyimlerini” çok keyifli, hoş veya güvenilir hale getirecek buluşları ifade etmektedir. Özellikle turizm sektörü deneyim inovasyonu çalışmalarına çok uygun bir yapıya sahiptir.   Doğu Ekspresi yıllardır devam eden, Ankara’dan başlayıp Kars'ta sona eren bir demiryolu seyahatidir. Ancak son birkaç yıldır yolcularına sıra dışı manzaralar eşliğinde bir seyahat deneyimi yaşatan bir turistik yolculuğa dönüşmüştür. Bu çalışmanın amacı turizmde inovasyon bakış açısıyla,  geçmişte sıradan bir demiryolu ulaşımı olan bir yolculuğun belki de farkına varmadan nasıl bir deneyim inovasyonuna dönüştüğünün hikayesini anlatmak ve turizm alanının taşıdığı inovasyon potansiyelini tartışmaktır.   ",
    "language": "tr",
    "english_title": "Experience Innovation in Tourism: The Eastern Express Example",
    "english_abstract": "In the digitalized world, the limitless communication opportunities offered by technology are bringing about significant changes. All kinds of information and developments about the world are shared and receive attention quickly. In addition, the decrease in travel costs and the increase in diversity have made it very easy to learn about, access, and see the historical, cultural, and natural beauties of different geographies. This situation is leading to tremendous developments, especially in the field of tourism. Developing alternative tourism practices alongside traditional tourism activities and providing tourists with different experiences yields positive results. In this context, experience innovation is gaining importance. Experience innovation refers to inventions that will make customers' \"existing\" experiences of using products and services much more enjoyable, pleasant, or reliable. The tourism sector, in particular, has a structure very suitable for experience innovation studies. The Eastern Express is a long-running railway journey that starts in Ankara and ends in Kars. However, in the last few years, it has transformed into a tourist journey offering its passengers an extraordinary travel experience accompanied by breathtaking scenery. The aim of this study is to tell the story of how a journey, once a simple rail transport, has perhaps unknowingly transformed into an innovative experience in tourism, from an innovation perspective, and to discuss the innovation potential of the tourism sector.",
    "doi": "10.36287/setsci.4.8.043",
    "doi_url": "https://doi.org/10.36287/setsci.4.8.043",
    "resource_url": "https://www.set-science.com/a/79d3b778-8c5f-447c-aa11-9defdcf936fb",
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    "og_image": "https://www.set-science.com/assets/img/og-card-v2.png",
    "authors": [
        {
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            "given": "Ali",
            "family": "Soylu",
            "full": "Ali Soylu",
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            "orcid": null,
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            "email": "ceylans@pau.edu.tr",
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            "sequence": "first",
            "affiliations": [
                {
                    "name": "Pamukkale University ",
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            ]
        },
        {
            "public_id": "980517ca-d8df-4a76-80bf-2fe9a5db6769",
            "given": "Seher",
            "family": "Ceylan",
            "full": "Seher Ceylan",
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            "email": "ceylans@pau.edu.tr",
            "corresponding": true,
            "sequence": "additional",
            "affiliations": [
                {
                    "name": "Pamukkale University ",
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                }
            ]
        },
        {
            "public_id": "d76c45b6-f578-40d9-b2ce-eea08f6003fd",
            "given": "Nuray Selma",
            "family": "Özdipçiner",
            "full": "Nuray Selma Özdipçiner",
            "literal": null,
            "orcid": null,
            "orcid_url": null,
            "email": "ceylans@pau.edu.tr",
            "corresponding": false,
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                {
                    "name": "Pamukkale University ",
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    "keywords": [],
    "translations": [
        {
            "language": "en",
            "title": "Experience Innovation in Tourism: The Eastern Express Example",
            "abstract": "In the digitalized world, the limitless communication opportunities offered by technology are bringing about significant changes. All kinds of information and developments about the world are shared and receive attention quickly. In addition, the decrease in travel costs and the increase in diversity have made it very easy to learn about, access, and see the historical, cultural, and natural beauties of different geographies. This situation is leading to tremendous developments, especially in the field of tourism. Developing alternative tourism practices alongside traditional tourism activities and providing tourists with different experiences yields positive results. In this context, experience innovation is gaining importance. Experience innovation refers to inventions that will make customers' \"existing\" experiences of using products and services much more enjoyable, pleasant, or reliable. The tourism sector, in particular, has a structure very suitable for experience innovation studies. The Eastern Express is a long-running railway journey that starts in Ankara and ends in Kars. However, in the last few years, it has transformed into a tourist journey offering its passengers an extraordinary travel experience accompanied by breathtaking scenery. The aim of this study is to tell the story of how a journey, once a simple rail transport, has perhaps unknowingly transformed into an innovative experience in tourism, from an innovation perspective, and to discuss the innovation potential of the tourism sector.",
            "keywords": [
                "İnovasyon, Deneyim İnovasyonu, Turizm, Doğu Ekspresi"
            ]
        }
    ],
    "subjects": [],
    "subject_names": [],
    "published_date": "2019-12-23",
    "published_year": "2019",
    "received_date": null,
    "accepted_date": null,
    "volume": "11",
    "issue": null,
    "page_first": "231",
    "page_last": "235",
    "article_number": null,
    "conference": {
        "short_name": "ISAS WINTER-2019 (SHS)",
        "full_title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "name": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "acronym": "ISAS WINTER-2019 (SHS)",
        "location": "Samsun, Türkiye",
        "start_date": "2019-11-22",
        "end_date": null,
        "public_id": "73307755-0f4d-4992-a1c3-d225b24f9d10"
    },
    "proceedings": {
        "title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences",
        "series_title": "SETSCI Conference Proceedings",
        "publisher": "SET Technology",
        "isbn": "978-605-69925-0-6",
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        "eissn": "2687-5527",
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        "doi_prefix": "10.36287",
        "slug": "setsci-volume-11-2019-legacy-86",
        "public_id": "c7eface9-586c-439b-b400-37065e23904e",
        "url": "https://www.set-science.com/p/setsci-volume-11-2019-legacy-86"
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        "url": "https://creativecommons.org/licenses/by/4.0/",
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    "copyright": {
        "holder": "SET Technology",
        "year": "2019"
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}