{ "article_id": 1350, "public_id": "b421e199-d62b-446e-bfcb-7acc9196bdcb", "internal_identifier": null, "source_identifier": "86:26", "status": "published", "type": "research_article", "title": "Hazır Giyim Sektöründe Marka Değeri Boyutlarının Satın Alma Niyeti Üzerine Etkisi", "title_secondary": null, "abstract": " Araştırmada, tüketicilerin hazır giyim satın alırken dikkat ettikleri özellikler, alış veriş yaptıkları yer tercihleri, alışveriş yaparken kişileri nelerin etkilediğini ortaya koymak, marka değeri boyutlarının hazır giyim satın alma niyeti üzerine etkisinin tespit edilmesi amaçlanmıştır. Bu nedenle, 2 coğrafi bölgedeki 2 büyük şehirde (İstanbul ve İzmir) tüketicilere 851 anket uygulaması yapılmıştır. Elde edilen veriler, Cronbach Alfa Katsayısı yöntemi, Normallik testi, Faktör Analizi, Korelasyon ve Çoklu Regresyon Analizi ile test edilmiştir. Araştırmanın sonucunda, marka farkındalığı, marka çağrışımı, algılanan kalite ve marka sadakatının satın alma niyetini etkilediği belirlenmiştir. Satın alma niyetini etkileyen en önemli faktör algılanan kalite olarak tespit edilmiştir. Ayrıca marka değeri boyutlarından algılanan kalite ve satın alma niyeti arasındaki ilişki en yüksek bulunurken, marka farkındalığı arasındaki ilişki en düşük bulunmuştur.", "language": "tr", "english_title": "Determining The Factors That Affect Consumers' Ready-Made Clothing Shopping", "english_abstract": "In this research, it is aimed to determine the factors that are effective when buying ready-made clothing and the preference of preferred shopping place. Therefore, 851 surveys were conducted for consumers in 2 big cities of 2 geographical regions. Survey data have been collected according to convenience sampling method. Data analysis has been performed by using SPSS 22 programs. As a result of the research, the most important factor affecting the purchase while buying ready-made clothing was determined to be happy while shopping. This is followed by following the fashion, the need, the instant decisions. When the preference of the consumers for the preferred shopping location was examined, it was found that the major shopping stores came first.", "doi": "10.36287/setsci.4.8.026", "doi_url": "https://doi.org/10.36287/setsci.4.8.026", "resource_url": "https://www.set-science.com/a/b421e199-d62b-446e-bfcb-7acc9196bdcb", "pdf_url": "https://www.set-science.com/a/b421e199-d62b-446e-bfcb-7acc9196bdcb/pdf", "og_image": "https://www.set-science.com/assets/img/og-card-v2.png", "authors": [ { "public_id": "24c345d5-2993-4744-bc8d-8e6efe7a23c7", "given": "Ebru", "family": "Onurlubaş", "full": "Ebru Onurlubaş", "literal": null, "orcid": null, "orcid_url": null, "email": "ebruonurlubas@trakya.edu.tr", "corresponding": false, "sequence": "first", "affiliations": [ { "name": "Trakya University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "4eacadd3-b6fd-4872-8b11-369573cd3b18", "given": "Derya", "family": "Öztürk", "full": "Derya Öztürk", "literal": null, "orcid": null, "orcid_url": null, "email": "deroz5560@hotmail.com", "corresponding": true, "sequence": "additional", "affiliations": [ { "name": "Ordu University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] } ], "keywords": [], "translations": [ { "language": "en", "title": "Determining The Factors That Affect Consumers' Ready-Made Clothing Shopping", "abstract": "In this research, it is aimed to determine the factors that are effective when buying ready-made clothing and the preference of preferred shopping place. Therefore, 851 surveys were conducted for consumers in 2 big cities of 2 geographical regions. Survey data have been collected according to convenience sampling method. Data analysis has been performed by using SPSS 22 programs. As a result of the research, the most important factor affecting the purchase while buying ready-made clothing was determined to be happy while shopping. This is followed by following the fashion, the need, the instant decisions. When the preference of the consumers for the preferred shopping location was examined, it was found that the major shopping stores came first.", "keywords": [ "Tüketici, hazır giyim, satın alma niyeti" ] } ], "subjects": [], "subject_names": [], "published_date": "2019-12-23", "published_year": "2019", "received_date": null, "accepted_date": null, "volume": "11", "issue": null, "page_first": "167", "page_last": "170", "article_number": null, "conference": { "short_name": "ISAS WINTER-2019 (SHS)", "full_title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "name": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "acronym": "ISAS WINTER-2019 (SHS)", "location": "Samsun, Türkiye", "start_date": "2019-11-22", "end_date": null, "public_id": "73307755-0f4d-4992-a1c3-d225b24f9d10" }, "proceedings": { "title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "series_title": "SETSCI Conference Proceedings", "publisher": "SET Technology", "isbn": "978-605-69925-0-6", "eisbn": null, "issn": null, "eissn": "2687-5527", "doi": null, "doi_prefix": "10.36287", "slug": "setsci-volume-11-2019-legacy-86", "public_id": "c7eface9-586c-439b-b400-37065e23904e", "url": "https://www.set-science.com/p/setsci-volume-11-2019-legacy-86" }, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "code": "CC-BY-4.0", "open_access": true }, "copyright": { "holder": "SET Technology", "year": "2019" }, "funding_statement": null, "funders": [], "references": [ { "order": 1, "raw": "Aaker, David A., Managing Brand Equity, The Free Press, New York, 299p.,1991", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 2, "raw": "Arıkan, R., Araştırma Teknikleri ve Rapor Hazırlama. 6.baskı, 2007, Ankara.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 3, "raw": "Ceylan, D.,Tüketicilerin Hazır Giyim Ürünlerini Satın Almada Mağaza Düzeni Ve Ürünlerin Yerleşiminden Etkilenme Durumları, Gazi Üniversitesi Eğitim Bilimleri Enstitüsü Giyim Endüstrisi Ve Giyim Sanatları Anabilim Dalı, Ankara, s. 12, (Yüksek Lisans Tezi), 2015.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 4, "raw": "Çivitci, Şule, “ B.D.T. 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