{ "article_id": 1193, "public_id": "b52ee9e0-703e-4178-ae93-ae550a4f62ec", "internal_identifier": null, "source_identifier": "84:16", "status": "published", "type": "research_article", "title": "Türkiye’deki Basketbol Spor Kulüplerinin Sosyal Medya Kullanımı", "title_secondary": null, "abstract": "Teknolojinin gelişimi ve akıllı cihazların ceplerimize kadar girmesi yeni alışkanlıklarla beraber farklı tutum ve davranışları da beraberinde getirmiştir. Milyarlarca insana ulaşan spor ise geniş kitleleri bir araya getirmekte ve sporun endüstriyelleşmesiyle beraber alınan haz da değişmektedir. İnsan hayatında bu kadar önemli yeri olan teknoloji ve sporla birlikte sosyal medya kullanımı da spor özelinde oldukça önemli olmuştur. İnsanlar yeni iletişim teknolojileri sayesinde izlediği spor karşılaşmalarıyla ilgili düşüncelerini ve duygularını takipçileriyle paylaşma isteği duyarken ana akım medya ise tekelini ve gücünü kaybetmeye başlamıştır. Etkileşimin böylesine önemli bir unsuru olan spor, günümüzde pazarlama stratejileri açısından sosyal medyasız mümkün olmamaktadır. Televizyon izlenmesinin ve gazete okunma sayısının büyük bir hızla düştüğü son yıllarda sosyal medyanın tartışmasız yükselişi onu kurumsal iletişim stratejileri arasında birinci sıraya getirmiştir. Sadece markalar için değil, spor kulüplerinin de bu yolla taraftarlarına ve takipçilerine ulaşma amacı, olumlu geri dönüşlere neden olmaktadır. Bu yolla taraftarına çok hızlı ve anlık olarak ulaşabilen kulüpler, yaptıkları paylaşımlarla da takımlarıyla ilgili bilgileri en hızlı ve doğru şekilde paylaşmaktadır. Bu nedenle de aktif olarak sosyal medya paylaşımı yapan spor kulüpleri takipçileriyle etkileşim halinde olarak onların sadakatini daha da artırmaktadır. Bu bağlamda araştırmanın konusunu, Türkiye’deki basketbol spor kulüplerinin sosyal medya kullanımları oluşturmaktadır. Çalışmanın yöntemi ise içerik analizidir.", "language": "tr", "english_title": "Social Media Usage of Basketball Sports Clubs in Turkey", "english_abstract": "The development of technology and the integration of smart devices into our pockets have brought about new habits, attitudes, and behaviors. Sports, reaching billions of people, bring together large masses, and the enjoyment derived from sports is changing with its industrialization. Given the significant role of technology and sports in human life, social media use has become particularly important in the context of sports. People, thanks to new communication technologies, feel the need to share their thoughts and feelings about the sporting events they watch with their followers, while mainstream media has begun to lose its monopoly and power. Sports, such a crucial element of interaction, is now impossible to market without social media. In recent years, with the rapid decline in television viewership and newspaper readership, the undeniable rise of social media has placed it at the forefront of corporate communication strategies. This is not only beneficial for brands, but also for sports clubs, who aim to reach their fans and followers through this medium, resulting in positive feedback. Clubs, able to reach their fans quickly and instantly through this method, also share information about their teams in the fastest and most accurate way through their posts. Therefore, sports clubs that actively share on social media interact with their followers, further increasing their loyalty. In this context, the subject of this research is the social media usage of basketball sports clubs in Turkey. The method of the study is content analysis.", "doi": "10.36287/setsci.4.6.016", "doi_url": "https://doi.org/10.36287/setsci.4.6.016", "resource_url": "https://www.set-science.com/a/b52ee9e0-703e-4178-ae93-ae550a4f62ec", "pdf_url": "https://www.set-science.com/a/b52ee9e0-703e-4178-ae93-ae550a4f62ec/pdf", "og_image": "https://www.set-science.com/assets/img/og-card-v2.png", "authors": [ { "public_id": "02dcc2ae-54be-4775-9520-1cdaf1bf1e5f", "given": "Yarkın", "family": "Çelik", "full": "Yarkın Çelik", "literal": null, "orcid": null, "orcid_url": null, "email": "ycelik@nku.edu.tr", "corresponding": false, "sequence": "first", "affiliations": [ { "name": "İstanbul Aydın University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "0e83e736-7b80-4e03-b1df-9cccd4cf3c4a", "given": "Oğulcan", "family": "Berk", "full": "Oğulcan Berk", "literal": null, "orcid": null, "orcid_url": null, "email": "berkogulcan@gmail.com", "corresponding": true, "sequence": "additional", "affiliations": [ { "name": "Tekirdağ Namık Kemal University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] } ], "keywords": [], "translations": [ { "language": "en", "title": "Social Media Usage of Basketball Sports Clubs in Turkey", "abstract": "The development of technology and the integration of smart devices into our pockets have brought about new habits, attitudes, and behaviors. Sports, reaching billions of people, bring together large masses, and the enjoyment derived from sports is changing with its industrialization. Given the significant role of technology and sports in human life, social media use has become particularly important in the context of sports. People, thanks to new communication technologies, feel the need to share their thoughts and feelings about the sporting events they watch with their followers, while mainstream media has begun to lose its monopoly and power. Sports, such a crucial element of interaction, is now impossible to market without social media. In recent years, with the rapid decline in television viewership and newspaper readership, the undeniable rise of social media has placed it at the forefront of corporate communication strategies. This is not only beneficial for brands, but also for sports clubs, who aim to reach their fans and followers through this medium, resulting in positive feedback. Clubs, able to reach their fans quickly and instantly through this method, also share information about their teams in the fastest and most accurate way through their posts. Therefore, sports clubs that actively share on social media interact with their followers, further increasing their loyalty. In this context, the subject of this research is the social media usage of basketball sports clubs in Turkey. The method of the study is content analysis.", "keywords": [ "Spor, Sosyal Medya, Spor Kulüpleri, Etkileşim" ] } ], "subjects": [], "subject_names": [], "published_date": "2019-12-22", "published_year": "2019", "received_date": null, "accepted_date": null, "volume": "9", "issue": null, "page_first": "32", "page_last": "36", "article_number": null, "conference": { "short_name": "ISAS WINTER-2019 (ENS)", "full_title": "4th International Symposium on Innovative Approaches in Engineering and Natural Sciences", "name": "4th International Symposium on Innovative Approaches in Engineering and Natural Sciences", "acronym": "ISAS WINTER-2019 (ENS)", "location": "Samsun, Türkiye", "start_date": "2019-11-22", "end_date": null, "public_id": "ede2435c-3820-4bef-84a9-59e7d8de9d60" }, "proceedings": { "title": "4th International Symposium on Innovative Approaches in Engineering and Natural Sciences", "series_title": "SETSCI Conference Proceedings", "publisher": "SET Technology", "isbn": "978-605-81988-8-3", "eisbn": null, "issn": null, "eissn": "2687-5527", "doi": null, "doi_prefix": "10.36287", "slug": "setsci-volume-9-2019-legacy-84", "public_id": "5d3c128d-5090-429f-8398-4e32c57e5584", "url": "https://www.set-science.com/p/setsci-volume-9-2019-legacy-84" }, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "code": "CC-BY-4.0", "open_access": true }, "copyright": { "holder": "SET Technology", "year": "2019" }, "funding_statement": null, "funders": [], "references": [ { "order": 1, "raw": "L. 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İstanbul, 2015.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null }, { "order": 5, "raw": "Ö.E. Yıldız, Toplumsal İletişimde Spor, Medya ve Reklam. Ekin, V. (Ed.). Türkiye’de Spor ve Medya.(ss. 225-263). İstanbul: Köprü Kitapları, 2014.", "doi": null, "title": null, "authors": null, "source": null, "year": null, "volume": null, "pages": null } ], "statements": { "acknowledgements": null, "conflict_of_interest": null, "data_availability": null, "ai_disclosure": null }, "credit": [], "history": { "published": "2019-12-22" } }