{ "article_id": 1358, "public_id": "fbe3b8b1-3f59-453c-bb83-9a6b759576d7", "internal_identifier": null, "source_identifier": "86:38", "status": "published", "type": "research_article", "title": "Türkiye’de Hanelerin İçecek Tüketim Harcamalarında Etkili Olan Faktörlerin Belirlenmesi Üzerine Bir Çalışma", "title_secondary": null, "abstract": "Türkiye’de tüketim harcamaları içerisinde en fazla payı gıda ve alkolsüz içecek sektörü (%24.45) almaktadır. Bu kapsamda, böylesine önemli bir sektörde tüketici davranışları oldukça önem arz etmektedir.  Bu bağlamda çalışmada, içecek tüketim harcamalarında etkili olduğu düşünülen çok yönlü faktörler ele alınmış ve etkileri ortaya koyulmaya çalışılmıştır. Çalışma, Türkiye’de ilk kez bu gıdayı iki alt gruplara (sıcak ve soğuk içecekler) ayırarak hem harcama kararları ve hem de harcama düzeylerinde etkili olan faktörleri belirlemek için, TÜİK hanehalkı verilerinden oluşan 11255 veri esas alınarak kalıntı-bağımlı çok değişkenli Heckman Örneklem Seçicilik Modelinin tahmini gerçekleştirilmiştir. Bazı öne çıkan sonuçlar şu şekilde sıralanabilir. Çalışmada, sıcak içecekleri, yaşı büyük olan, her türlü eğitim seviyesine sahip, evli, , orta gelir seviyesinde olan, çoğunlukla emekli kadınların daha fazla tükettikleri ve soğuk içecekleri ise belirli bir sağlık sigortası olan, yönetici statüsünde çalışan, gayrimenkul ve özel nakti geliri sahip, evinde internet bağlantısı olan ve çocuklu ailelerin daha fazla tükettikleri ve harcama yaptıkları tespit edilmiştir. Bildiği gibi hem sıcak ve hem de soğuk içeceklerin harcama kararları ve harcama düzeylerinde hane ve hane reislerinin sosyo-demografik ve ekonomik faktörlerinin yön ve büyüklükleri ile birlikte bilinmesinde ilgili gıda sektöründeki paydaşlar tarafından daha etkin pazarlama program ve stratejilerinin oluşturulmasında etkin olacağından çalışma sonuçları ve önerileri açısından oldukça önemlidir.", "language": "tr", "english_title": "A Study Determination of the Effective Factors Beverage Consumption Expenditure of Households in Turkey", "english_abstract": "The highest share in consumption of food and beverages sector in Turkey (24.45%) respectively. In this context, consumer behavior is very important in such an important sector. In this context, in this study, multi-faceted factors that are thought to be effective in beverage consumption expenditures are discussed and their effects are tried to be put forward. Working for the first time in Turkey this food to two subgroups (hot and cold drinks) separated to determine both the spending decisions and the factors which influence both the level of spending, consisting of TSI household data 11255 data based on residual-dependent multivariate Heckman sample selectivity Model estimated. Some prominent results can be listed as follows. In this study, hot drinks, older age, all kinds of education, married, middle-income level, mostly retired women consume more and cold drinks have a certain health insurance, working as an executive status, real estate and private cash income, it was found that families with children and children with internet connection consumed more and spent more money. As it is known, both the hot and cold beverages in terms of spending decisions and expenditure levels of households and heads of households and socio-demographic and economic factors in the knowledge of the direction and size of the relevant food sector will be more effective in the formation of effective marketing programs and strategies in terms of work results It is important.", "doi": "10.36287/setsci.4.8.038", "doi_url": "https://doi.org/10.36287/setsci.4.8.038", "resource_url": "https://www.set-science.com/a/fbe3b8b1-3f59-453c-bb83-9a6b759576d7", "pdf_url": "https://www.set-science.com/a/fbe3b8b1-3f59-453c-bb83-9a6b759576d7/pdf", "og_image": "https://www.set-science.com/assets/img/og-card-v2.png", "authors": [ { "public_id": "d599847b-38ce-41e5-b210-49eac30b4cb3", "given": "Nuray", "family": "Demir", "full": "Nuray Demir", "literal": null, "orcid": null, "orcid_url": null, "email": "ipcioglu@atauni.edu.tr", "corresponding": true, "sequence": "first", "affiliations": [ { "name": "Atatürk University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] }, { "public_id": "49acd1e6-01bb-446b-be16-3fa8f16ca37b", "given": "Abdulbaki", "family": "Bilgiç", "full": "Abdulbaki Bilgiç", "literal": null, "orcid": null, "orcid_url": null, "email": "ipcioglu@atauni.edu.tr", "corresponding": false, "sequence": "additional", "affiliations": [ { "name": "Atatürk University", "department": null, "country": null, "country_code": null, "ror": null, "ror_url": null } ] } ], "keywords": [], "translations": [ { "language": "en", "title": "A Study Determination of the Effective Factors Beverage Consumption Expenditure of Households in Turkey", "abstract": "The highest share in consumption of food and beverages sector in Turkey (24.45%) respectively. In this context, consumer behavior is very important in such an important sector. In this context, in this study, multi-faceted factors that are thought to be effective in beverage consumption expenditures are discussed and their effects are tried to be put forward. Working for the first time in Turkey this food to two subgroups (hot and cold drinks) separated to determine both the spending decisions and the factors which influence both the level of spending, consisting of TSI household data 11255 data based on residual-dependent multivariate Heckman sample selectivity Model estimated. Some prominent results can be listed as follows. In this study, hot drinks, older age, all kinds of education, married, middle-income level, mostly retired women consume more and cold drinks have a certain health insurance, working as an executive status, real estate and private cash income, it was found that families with children and children with internet connection consumed more and spent more money. As it is known, both the hot and cold beverages in terms of spending decisions and expenditure levels of households and heads of households and socio-demographic and economic factors in the knowledge of the direction and size of the relevant food sector will be more effective in the formation of effective marketing programs and strategies in terms of work results It is important.", "keywords": [ "İçecek Tüketimi, Heckman Modeli, Türkiye" ] } ], "subjects": [], "subject_names": [], "published_date": "2019-12-23", "published_year": "2019", "received_date": null, "accepted_date": null, "volume": "11", "issue": null, "page_first": "208", "page_last": "214", "article_number": null, "conference": { "short_name": "ISAS WINTER-2019 (SHS)", "full_title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "name": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "acronym": "ISAS WINTER-2019 (SHS)", "location": "Samsun, Türkiye", "start_date": "2019-11-22", "end_date": null, "public_id": "73307755-0f4d-4992-a1c3-d225b24f9d10" }, "proceedings": { "title": "4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences", "series_title": "SETSCI Conference Proceedings", "publisher": "SET Technology", "isbn": "978-605-69925-0-6", "eisbn": null, "issn": null, "eissn": "2687-5527", "doi": null, "doi_prefix": "10.36287", "slug": "setsci-volume-11-2019-legacy-86", "public_id": "c7eface9-586c-439b-b400-37065e23904e", "url": "https://www.set-science.com/p/setsci-volume-11-2019-legacy-86" }, "license": { "name": "CC BY 4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "code": "CC-BY-4.0", "open_access": true }, "copyright": { "holder": "SET Technology", "year": "2019" }, "funding_statement": null, "funders": [], "references": [ { "order": 1, "raw": "(2017) TÜİK web site. 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