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Research Article Peer ReviewedAt least two reviewers Open Access

Çay Sektöründe Yeni Ürün Geliştirilmesine Yönelik Tüketicilerin Satın Alma Davranışlarının İncelenmesi: Samsun İlinde Bir Uygulama

1Ordu University
✉ Corresponding author: Derya Öztürk · deroz5560@hotmail.com
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References

  1. S. Kılıç, İnovasyon ve İnovasyon Yönetimi, Seçkin Yayıncılık (1. Baskı), 264 sayfa, Ankara, 2013.
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  3. J. Alegre, R. Chiva and R. Lapiedra, A Literature- Based Innovation Output Analysis: Implications for Innovation Capacity, International Journal of Innovation Management, 2005, vol. 9, issue 4, pp. 385-399.
  4. E.M. Rogers, Diffusion of Innovations, New York: The Free Press. 1983.
  5. https://www.perakendeokulum.com/tuketici-davranisinda-yeniliklerin-yayilmasi/
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  9. W.G. Zikmund, Business Research Methods, 5. Edition, The Dryden Press, Orlando, 1997.
  10. C. Erkan, Pazarlamada Yeni Ürün Geliştirme ve Çay Sektörü Üzerine Tüketiciye Yönelik Bir Uygulama. Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı, Yayınlanmamış Yüksek Lisans tezi, Trabzon, 2016.

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Research Contributions (2019+)Peer reviewed by at least two reviewers
Open AccessCC BY 4.0
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