Determination of the Effects of Indoor Plants on Customers' Cafe Entry Decisions

This research focuses on determining the effects of indoor plants on customers' decision to enter the cafe. To test the assumption that there are relationships between the cafes where the interiors are used and the customers' entrance decisions, a study was organized based upon digital pictures of two different environments (plant and non-plant cafe) hypothetically located in a big cafe. Likert scale was used in the questionnaire developed for the participants to evaluate both cafes and 335 people participated in the survey. The results show that the plant has a more positive effect on the entrance of the cafeteria than the non-plant. In addition, 26-35 year old participants were more positive in their assessment compared to 36-55 year olds and secondary education compared to higher education.