Public Relations Activities In The Development Of The Brand Image Of Cities: Antalya Example

In today's increasingly competitive environment, cities like businesses need to strengthen their image. Cities with a strong brand image attract attention by providing a distinctive feature. In the development of the cities, the images that contribute to the development of the region, the unique characteristics of the region, the social, cultural and commercial background and the products and services in that geography. The image is the image created in the mind of the target kit. Undoubtedly, the most important task in shaping the images of the cities are not to direct the perceptions of the public, but to work with the public. Public Relations are a long-term, planned management activity for the creation, preservation and development of the image of the city, and the provision of a strong brand image that assures collectivity. In order to ensure that brand images of cities are kept in memories by adding associations that define that city, there are great duties to work with the people. Antalya is one of the cities known for its natural and historical beauties, beaches, climate and world-wide tourism facilities. The aim of the study is to reveal the elements that affect the brand image of the city of Antalya and to evaluate the importance of public relations studies to strengthen this image.